Videos are preferred more than images and mere text for marketing because of the visual appeal factor and the ability to convey information in a more understandable manner. Marketing through Video Ads has the capacity to boost your sales considerably within a short span.
According to the cloud-based video creation service Animoto, “96% of consumers find videos helpful when making purchase decisions online” and “71% of consumers say that videos leave a positive impression about a company”. Even though video creation is not the easiest or cheapest task, it pays off big time.
Videos have the capability to engage even the laziest buyers. People don’t generally have the time and patience to read long product descriptions. The modern age customers want to see the product in action and videos play an important part in educating as well as engaging viewers.
A strategy is the underlying reason behind the success of any video Ad. A video strategy crafted with the right messaging and targeting tactics helps reach your goals.
Stats suggest that 80% of consumers watch videos on their mobile. Building Video content that is well optimised for smartphones can improve the engagement factor.
Longer the time of visits, search engines start marking your site as a content worthy website. And with a video having the most appropriate title and description, your search engine rank is sure to get a leap.
The video content that you develop for your business should be optimised for use on social media platforms like LinkedIn, Facebook, Twitter, and Instagram. The length that is permissible in each social media is different. Therefore, the video should be optimised for individual platforms to reap best results out of them.
We make sure we understand our clients in terms of their Unique Selling points and pain points, and base our video creation strategy on the derived insights. We make sure we build an “Impactful Marketing” strategy t and create the necessary impact for each and every video we design.
Let’s work together on video creation and marketing and thereby drive mutual beneficial business results.
