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TechnoCorp

Project Detail

TechnoCorp Solution caters to the training needs of corporate clients and other students. They are the largest training institute based out of Pune and are willing to expand their dominance all over Maharashtra.  With more than a decade of experience in the field of training and placement, TechnoCorp wants to become the global leaders in this field by the year 2020. However, there are certain hurdles that mar TechnoCorp from achieving a wider reach as well as higher conversion rate. This is where Gungcredo popped up into the picture and decided to lend a helping hand to achieve their vision.

Process

Post several meetings with the client, Gungcredo proposed and implemented several SEO, SEM and SMO related strategies. We used free SEO tools and corrected the on-page SEO factors. Besides working on the on-page factors, we also considered the off-page factors such as directory submissions and listing their business in several portals. We enhanced their social presence by working on platforms like Google Plus.  We did an extensive keyword research taking into account the competition and business scope. The result of the comprehensive study was that TechnoCorp’s website stood right on top of the Google Search Engine.

Exclusive Work / Noteworthy Additions

We constantly interacted with the client to finetune the approach towards our common goal. The website visitors and conversion rates were increased several fold, but we still periodically analysed the analytics data to streamline the campaigns in a more effective manner. We gave utmost importance to the designing of the landing page. So whenever a customer clicks a particular Ad, the click doesn’t go in vain.We haven’t suggested or done any flashy web design overhaul. Instead, we have focussed on each and every minute detail that could bring in a vital improvement to the overall picture..

Results

By zeroing in on highly searchable – competition winning keywords and incorporating extremely powerful set of SEO, SEM and social Media strategies, we came up with striking results-

  • Top Search Rankings for Relevant Search Queries
  • Increase in Website Traffic (6400+ overall visits with 86.25% new visits) and Signups
  • Greater ROI with increased student intake