D-Link deals with providing networking products and services to over 100+ countries across the globe. Their solutions fit picture perfectly with home consumers as well as businesses. They have provided room for numerous patents and copyrighted products. D-Link addresses the need of networking knowledge through its D-Link Academy Program. It is a global training program which aims at building expertise to manage networks across several countries. To meet the growing demands of the new evolving technologies of corporate industries, educating and certifying networking professionals are become critical. D-Link Academy wants an increase in their online traffic and reach passionate students, partners and employees.
Following a series of discussions with the client, we proposed and implemented all relevant SEO, SEM and SMO concepts. Several SEO changes were done on the website which pulled up the ranking of the website drastically. This resulted in higher qualified traffic and better conversion rates. Customised landing pages were designed for better responses to SEM/PPC advertisements. This created a boom in the online presence of D-Link Academy and also increased their ROI.
We made sure that for relevant searches relevant pages turn up in the search results page. We frequently checked on the traffic flow and also made necessary corrections on time. A clear call to action button meant that the business reached the intended hits. We appointed a dedicated SEO expert to speak to the D-link Academy team and frequently monitor the updates on the marketing plan. This helped us streamline the marketing campaigns to ensure better conversion rates
The end results were striking and well in line with what we had expected. We considered all possible strategies and optimisations and brought in the following results –